Aug 28 2009
Deep or Wide Online Empires?
I was over at Griz’s blog today and Vic dropped in and was pissed cuz Splork butt sexed him while he was sleeping[passed out] (Rumor Only). Anyway Vic was pissed and was calling Splork a fucking noob. Splork has been at this game for several years and if he is a noob then I guess that makes me an embryo. I don’t know why I write this shit, who da hell wants to listen to an embryo anyway.
Ok, back to the post “deep or wide”. There have been a lot of challenges lately with Hubs, Infobarrels and such, 30 in 30 days, 100 in 30 days etc.. It makes one wonder if these 1 page wonders will work out in the long term. As I watch the internet morph before my very eyes (it is truly amazing the speed at which the internet changes) I am going to make a call and say NO. In the end it probably will have not been worth it except for the links. There are a million ways to view this but I want to make a clear point. If you are building Hubs, Info’s, Snipers etc.. for the quick rank and quick buck that is great but in order to build leverage and fold time you need to be working on an authority site. Let me tell you why, lets say Paul builds 300 Hubs, Infos, Snipers and he gets all of them ranking enough to pull 300.00 a day (+100k a year) but Bill chose another path and built a 300 page authority site, It also makes 300.00 a day. Once Paul was able to get those sites up to 300.00 a day he celebrated by spending a month at the beach drinking tatas and putting hickys on the boobs of hot natives. When Paul got back from his little beach vacation he finds his income has dropped to 75.00 a day. In a panic he finds his sites have all dropped 3 or 4 places in the serps. Paul is like WTF happened ? Well, what happened is other sites were able to pass him because his sites are so thin, thin sites tend to bounce around a lot in the serps, furthermore any authority site in one of his niches can blow him away in a second when they find the long tail you are ranking for. Now Bill took a month off also and did the same thing (Boobs,Natives). When he came back from his time off his income was actually a little higher. Bill knows exactly what happened, buy creating an authority site he created a living web site. People link to it without his knowledge and site content keeps increasing without much effort. Also, this site doesn’t move much in the serps and other snipers can’t touch it because each page juices all other pages and the pages work in harmony to satisfy the content bitch; that is Google: and she blesses the site with authority. Yes, G loves content, but not required for ranking ((((YET))))
To get right to the point, do you want to manage and maintain 300 battle fronts or do you want to manage and maintain ONE or say TEN (for diversity sake)? No Brainer
Don’t get me wrong, there is a place for one page wonders, I have a bunch of them and will continue to add them but I will not be looking at them as a source of income in the future. The internet is too volatile, Google is too “emo” and every day some blogger is going to incite a bunch of noobs into building a bunch of fucking pages just like yours. You will be fighting those SOB’s (people like us) off every fucking day.
If you are serious about this business and you are in it for the long term you need to be building authority sites. Sites that you can manage and fend off approaching enemies because believe me, THE ENEMY IS COMING. Every time you look at a potential niche/subniche and think “I can rank for that and make $X a month” there is someone (probably hundreds) thinking the same thing about YOUR niche. If you want long term success online you need to be ready to compete. Its just like in other business anywhere, someone wants a piece of your fucking pie, OR you want a piece of theirs. COMPETE = WORK
Read the above paragraph if you are ever tempted to buy an e-book or class or system that will make a ton of money. It doesn’t exist, as tempting as the ad copy may be, run the fuck away. If you are a dreamer buy the shit and do whatever it is that dreamers do.
This post is just one example why having an authority site is important, Grizz eluded to making a post about authority sites. He has several now and I’m sure he will be pointing out many of the benefits and advantages to having an authority site.
btw… In Bens post a few days ago I was glad to see he was adding authority sites to his portfolio of web properties. Ben is the hardest working man on the internet, shit the dude is fucking the Chuck Norris of the internet . He works his ass off and will be rewarded generously.

Next post will be about a new project I started, I’m gonna drop 10k on an SEO project and chronical the whole thing step by step. I am outsourcing 95% of the whole project. It will be interesting.
BK